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Brand Identity & Strategy

29 Oct

Written By Tess Coniglio

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Tess Coniglio https://www.digitalmoves.com.au

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He might have been an A-grade asshole, but the man saw the future before anyone else.

These are mine. Drop yours in the comments. (The juicier, the better.)

The best in the biz know how to do it.

This year’s BFCM period got a lot of people talking. Quite frankly, it got a fair few industry people bullying one another on LinkedIn. It’s lame. It’s counter productive, and it’s classic tall poppy syndrome.

What’s e

It’s true: orange juice is an acquired taste. If you’re only looking for quick wins and surface-level connection, hate to say it – it won’t work out.

Call us romantics, but we’re looking for old school long-term materi

The Black Friday sale period is such a tricky debate. I’ve run them every year for over a decade so I can safely say I know them back to front. It’s such a tricky time for brands. Consumers expect a sale so you have to give them one, but

A bank of points you’ll never use. An expired voucher you forgot you had. With every loyalty program offering a similar style of kickback, the incentive is wearing off (quick). It’s time for loyalty programs to go beyond basic, and for te

2025 is coming to an end (although it still feels like we’re very much in the thick of things with Black Friday still a full week away but feeling like it’s been here for a month already), so naturally, we reflect. Here are some of my les

Be like orange.

Stick around for a glass.

(And by glass we mean free strategies and helpful content on our Instagram).

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