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Brand Launches & Creative Campaigns

29 Oct

Written By Tess Coniglio

Tess Coniglio https://www.digitalmoves.com.au

Brand Identity & Strategy

Insights & strategies

There you have it! Our formula for launching a campaign:

→ Step 1: Business Goals
→ Step 2: Audience
→ Step 3: Campaign Messaging
→ Step 4: Phases & Execution
→ Step 5: Channel Activity
→ Step 6: Repetition

Wonderi

Turning “We’ll figure it out” into an actual plan has never been easier. Slide into my DMs for the nitty-gritty details.

Brands and campaigns in the wild this week. My absolute #1 is the first cab off the rank: Peanut x Tommee Tippee’s global ‘matrescence’ campaign to get the term “matrescence” - the physical, psychological, and emotional

Check out @haveyouslept on IG and you’ll see for yourself. Dare ya.

The old ‘Right place, right content, right time’ argument. Consider this your reminder: If you’re only considering your website and IG feed when launching, you’re only getting a teeny tiny bit of the juice 🧃.

Stay tuned &nda

Luna Bronze had a (big) birthday and we got the best present of all – a campaign strategy project packed with fun copywriting, juicy visuals and an ultra-glowy product that was ten years in the making.

The client: @luna_bronze
The strategy: @

Marketing opportunities really are all around us in our everyday life. The other day I was walking to my local coffee shop and walked past some tradies. It was super hot and it was only 7.30am. I heard them talking about how they take Hydralyte sache

Thought it was about time we took things out of the iPhone and mind archive and give everyone an insight into what makes these brains tick every day.

It really is an obsession.

Should we do these more often?

Be like orange.

Stick around for a glass.

(And by glass we mean free strategies and helpful content on our Instagram).

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