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Orange Juice Lane | Marketing & Brand Advisory
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Orange Juice Lane | Marketing & Brand Advisory
About
Services
Work
Contact
About
Services
Work
Contact

Insights & strategies

Consider this your juicy little taster. Want to get into the (really) good stuff? Comment 🍊 to get on the list.
To be honest, we’ve got mixed feelings. Is it fair to expect more for celebrity skincare brands? THERE’S JUST SO MUCH BUDGET TO HAVE FUN WITH. Drop your take in the comments. We’ll be waiting.
A huge (and very belated) hello to our new brand partner, @‌bonmaxie. 🖤 We’ve been quietly heads-down with the Bon Maxie team for a couple of months now - alongside some brilliant design, copy and content partners - and we couldn’t
Now this! THIS was a project that ticked all our boxes. Strategy. Storytelling. Design. Digital. When a bold, fun, ambitious brand comes to you and says they want to work with you, you clear your schedule.

A huge thank you to our partners on this on
We love an interstate flight. (It’s the free bag of nuts, for us.) Wherever you are, hit us up.
We’ve teamed up with the very cool duo behind a very juicy, very innovative new biotech skincare brand @sourskincare.

We’re launching later this year and you’re gonna wanna know about it.

Head to the link in bio and subscribe to f
If we haven’t met yet - hi, I’m Ali. 🍊

I’m the founder of Orange Juice Lane, the juiciest destination for bold brands. We specialise in brand advisory & marketing strategy for brands who mean business.

If you’re stuck i
Ask any copywriter – @‌reformation is the North Star of subtle, relatable, funny copy. Everyone’s got a favourite subject line, CTA or headline, and it rarely starts with product. Let this be a lesson to brands putting TOV on the bac
Majority of marketers are female – something you might already know or assume. However, majority of marketers also have a statistical glass ceiling on their career. 90% will never be a CEO (not all want that, sure, but I bet a hell of a lot mor
When my old friends from Oroton appeared in my inbox back in December, my eyes (and my little heart) lit up. One of my first ever clients, three years later, was BACK.

New work for Oroton coming soon. Sort of.
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