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Orange Juice Lane | Marketing & Brand Advisory
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Orange Juice Lane | Marketing & Brand Advisory
About
Services
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About
Services
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Contact

Insights & strategies

GUYS! There’s a reason OJL is running a competition this month for a free positioning review (enter via our bio). If a brand you know, or a brand you run, sounds like any of these examples, hate to say it but you got-a-lotta work to do. Fun w
Whether it’s in-house support or a full-scale brand refresh, we know how to make it happen. When you’ve been in the industry for as long as we have, you quickly build up a community of bold, ultra-creative, f**king cool partners, ready to
This topic is so nuanced, and running a brand is complex, insanely challenging, and never a one size fits all answer. So what I’ve said here is just one teeny weeny piece of the pie and definitely does not cover everything I have to say about t
I’m a sucker for a hypothetical juicy shake-up. And @peteralexanderofficial, I’m sorry to say, you’re due. A focus on socials, a re-alignment on brand positioning, and a sprinkle of updated product design – now that’s th
You might have seen – Kylie Jenner has partnered with Meta on a branded line of US$399 AI smart glasses. So, what’s my issue? Global reports have been showing people using these smart glasses to record others, particularly young women,
It’s been a while since I’ve posted one of these which is classic me but also so dumb because now my camera roll is overflowing but mostly useless? Last one is Princess Polly’s new physical store here on the Gold Coast and I’
A while back I spoke about overhearing some tradies talking about the pros and cons of all the different Hydralyte formats: tablets, powder, ready-to-go drink, icy poles. They were true experts. It got me thinking about how many untapped cohorts bran
Question for the room: What does your brand do by instinct that you’ve never written down? Unsure? Maybe you need a second pair of eyes.
The ultimate it-girl brand, inspired by (and seen on) powerful women all around the world. I.AM.GIA was never about selling a trend – it was about expressing a feeling. The TL;DR? Emotional connection always wins.
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