Do you know your brand blind spots?
Is it you? Is it how you’re perceived by your customer? Is it your tech stack? Your content? Messaging?
Picked
✳︎
Pressed
✳︎
Positioned
✳︎
Picked ✳︎ Pressed ✳︎ Positioned ✳︎
Let’s find out, shall we?
Very often, we need an outside-in perspective to help us see what we’re too close to.
Like a mentor. They help guide us with their objective view of us and our business.
Consider our Brand Health Audit just that.
A mentor for your brand.
So, how does it work?
Our $5k + GST Brand Health Mentorship gives you a clear picture of where your brand stands, what’s holding it back and what it needs to grow.
This gives you CMO-level thinking translated into a practical strategy you can action yourself — and clarity on where deeper strategic support could take your business further.
The process starts with:
Our perception of your brand
An objective, extensive review of everything we can consume about your brand as a consumer ourselves. Emails, social content, web content, paid ads, product info, and so on.
Your differentiator/s
Our review will pull these out and show you where you show these clearly, and where you don’t show them. Most brands we work with aren’t showing them at all, but think they are. This is the power of an outside-in view.
Who you’re for (and who else you could be for)
Based on steps 1 and 2, we’ll identify what we see as the core frustrations & attitudes of your customer, and how you need to speak to these in your content. Not their age or location. Demographic insight can only get you so far.
What we’d change
A priority list of strategic recommendations for you to action that’ll help you improve how you show up in market. Chances are it’s clarity that you’re lacking (somewhere), and clarity is your best ticket to conversion in a saturated market.
