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Orange Juice Lane | Marketing & Brand Advisory
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Orange Juice Lane | Marketing & Brand Advisory
About
Services
Work
Contact
About
Services
Work
Contact
Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Poor-performing ads — rising CAC, low click-throughs and conversions.

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Sales only landing when you discount or run an incentive.

02

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

New launches that don't drive incremental sales.

03

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Stagnant social content no one engages with.

04

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

A team that doesn't quite flow — no matter how hard everyone works or however many heads you hire, the work isn't pumping out the way you want, because everyone's a bit confused.

05

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Constant questions coming at you: Why are we doing this? What does this product do? What's the objective here?

06

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Insights & strategies

The ultimate it-girl brand, inspired by (and seen on) powerful women all around the world. I.AM.GIA was never about selling a trend – it was about expressing a feeling. The TL;DR? Emotional connection always wins.
Consistency, to the point of being painful (or difficult), is a growth engine. Most brands let things slip because it’s exhausting (and really difficult) to be this person inside a brand. It’s taxing being in all the details, 24/7. The wr
A challenge for the marketers, the next time a doom scroll on LinkedIn has you feeling 100 years behind: Stop. Ask yourself these questions. Unpack the answers.

This helps me immensely.
All business, no brand won’t keep a customer coming back.

A brand might have all of the elements – a website, a product, a logo. But without a brand strategy to keep business decisions in check, marketing strategies end up having zero fo
Think of us as an extra set of eyes an ears. An experienced, big-thinking sounding board, helping steer the ship in the right direction.

→ For smaller businesses, these workshops are a quick and cost effective way to move the needle if you can&
A rebrand means translating a fresh approach to every platform. Capturing the essence of what we’re trying to achieve, and building a framework that will see it flourish. Because – sorry – coming up with cute content ideas is only h
Some brands don’t require huge changes. A fresh palette, a punchy tagline and a shoot to bring it all together can be enough to reignite a brand strategy. For @bonmaxie, the design component of the visual identity refresh was less about reinven
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