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Orange Juice Lane | Marketing & Brand Advisory
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Orange Juice Lane | Marketing & Brand Advisory
About
Services
Work
Contact
About
Services
Work
Contact
Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Poor-performing ads — rising CAC, low click-throughs and conversions.

01

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Sales only landing when you discount or run an incentive.

02

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

New launches that don't drive incremental sales.

03

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Stagnant social content no one engages with.

04

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

A team that doesn't quite flow — no matter how hard everyone works or however many heads you hire, the work isn't pumping out the way you want, because everyone's a bit confused.

05

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Tess Coniglio 25/7/26 Tess Coniglio 25/7/26

Constant questions coming at you: Why are we doing this? What does this product do? What's the objective here?

06

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Insights & strategies

Is your brand positioning a little fuzzy?

Positioning is the space your brand occupies in someone’s mind: what they think you’re about, who you’re for, what makes you different and why they’d choose you over the next brand.
Our VIP list get the first squeeze on all the juicy stuff, like one-off services and other exclusives. Join via the link in our website footer. Don’t miss a drop.

Don’t worry, we don’t have the time to send emails often so as promi
Wowzers. 

There is nothing more rewarding than seeing a team you worked with a year ago absolutely killing it with their brand evolution. 

@floraandfaunaau have taken the foundational framework we created, and are making it better and better and be
@mcdonalds understands the culture.

Not just what we buy, but the little conversations happening in our heads.

The rushed lunch. The “I’ll just grab something quick.” The slightly questionable late-night decision. The comfort meal
Messaging clarity is one of the most underrated brand-building strategies there is. So often when something doesn’t work, we say the channel was wrong. The content wasn't right. Or the timing was off.

A lot of the time, the content or the ad o
A big excited happy HELLO to our favourite dramatic skin-care brand, @yoursonly. I love working with people like Ash whose products I know and believe in. I remember when she launched and I thought YES. FINALLY. A cute bottle to blend into my shelf a
GUYS! There’s a reason OJL is running a competition this month for a free positioning review (enter via our bio). 

If a brand you know, or a brand you run, sounds like any of these examples, hate to say it but you got-a-lotta work to do. Fun w
Whether it’s in-house support or a full-scale brand refresh, we know how to make it happen. When you’ve been in the industry for as long as we have, you quickly build up a community of bold, ultra-creative, f**king cool partners, ready to
This topic is so nuanced, and running a brand is complex, insanely challenging, and never a one size fits all answer. So what I’ve said here is just one teeny weeny piece of the pie and definitely does not cover everything I have to say about t
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