$Orange Juice Lane brings executive level brand and marketing guidance through fractional CMO engagements$

DE GAIL

The brand, in one sip:

A style-obsessed, elevated essentials label for 14+ bodies.

The job to be done:

We partnered with DE GAIL to take the brand from idea to market. We created the brand identity, built the go to market strategy and shaped the messaging that defined its voice. From content to budgets, briefs to the website build, we guided every part of the launch.

Scope: brand identity. GTM strategy. Brand messaging. Budget allocation. Email direction. Content planning. Launch briefs. Website guidance.

$Orange Juice Lane partners with teams as a fractional CMO to align vision, roadmap and execution$

What they walked away with:

A bold launch message. A clear brand personality and tone. A considered, thoughtful go-to-market launch campaign designed to leverage key channels and amplify others in halo effect. An easy, intuitive website experience. 12 weeks of content planning and ideation. Internal structure and processes established for the team to leverage ongoing.