Orange Juice Lane provides fractional CMO support for brands that need senior direction without a full time hire
Orange Juice Lane provides fractional CMO support for brands that need senior direction without a full time hire

BlackMilk

The brand, in one sip:

A label for people who don’t like labels.

The job to be done:

We partnered with BlackMilk to lead the creative vision for their website re-platform. We shaped the design direction to spotlight the brand’s creative strength through their licensed collaborations. Working closely with their agency partner and internal team, we delivered a refreshed digital experience for the brand.

Scope: design direction. Shopify Plus re-platform support.

Orange Juice Lane provides fractional CMO support for brands that need senior direction without a full time hire

What they walked away with:

An improved digital experience for the BlackMilk customer, an enhanced brand aesthetic, a more optimised website with maximum opportunities to lift AOV, and importantly, an easier site to manage for the internal team.

Orange Juice Lane leads brand, marketing and digital strategy through fractional CMO partnerships
Orange Juice Lane leads brand, marketing and digital strategy through fractional CMO partnerships

Kind Words

“Working with Ali was hands down, the best investment. She helped us navigate a major brand overhaul, eCommerce ecosystem migration and tone of voice revamp. From conceptualisation of bringing BlackMilk visually into a new galaxy, to embedding a refreshed TOV through the customer journey and all key brand touch points - Ali mastered it all. I can’t wait to tackle something this meaty in another brand with her again one day.“

Lilly McVea, Head of Digital & eCommerce BlackMilk